Where Are Americans Traveling in 2025? A Look at Top Destinations and Trends

As we are entering the second quarter of 2025, American travelers are hitting the road, skies, and seas with a renewed sense of adventure. After years of navigating post-pandemic shifts, economic fluctuations, and evolving priorities, the travel landscape for Americans this year is a fascinating mix of domestic exploration, international curiosity, and a deep desire for meaningful experiences. Drawing from recent travel trends and insights, let’s explore where Americans are headed in 2025, both within the U.S. and abroad, and what’s driving their choices.

Domestic Travel Destinations: Rediscovering the U.S.

Domestic travel continues to dominate in 2025, with a significant portion of Americans opting to explore closer to home. According to a Harris Poll shared on X, roughly 71% of Americans planning to travel this year are focusing on domestic destinations. This trend aligns with broader insights showing that domestic travel spending is projected to exceed $1 trillion in 2025, reflecting a strong appetite for regional exploration.

1. Visiting Charleston, SC

Charleston remains a top pick, having been voted the best U.S. city by Travel + Leisure readers for 12 years running. In 2025, the city is unveiling the new American Gardens park, adding to its allure with historic charm, walkable streets, and a culinary scene that’s hard to beat. Lowcountry cuisine at spots like Husk and events like the Charleston Wine and Food Festival in March are drawing foodies and culture lovers alike.

2. Visiting New Orleans, LA

New Orleans is buzzing this year, especially with Super Bowl LIX on February 9 coinciding with early Mardi Gras celebrations. The city’s unique blend of jazz, Creole cuisine, and vibrant festivals makes it a perennial favorite. Beyond the big events, neighborhoods like the French Quarter and cultural gems like the Backstreet Cultural Museum offer an authentic taste of the city’s soul.

3. Visiting Washington, D.C.

The nation’s capital is seeing a surge in popularity, partly due to its hosting of World Pride 2025, which is attracting global visitors. D.C.’s free attractions—like the Smithsonian museums and the National Zoo—make it a budget-friendly option. Areas like Georgetown and Adams Morgan are hotspots for dining and nightlife, while green spaces like Rock Creek Park appeal to outdoor enthusiasts.

4. Visiting San Antonio, TX

San Antonio offers a mix of history and modern fun, with the Alamo and the Spanish missions along a 16-mile hike and bike trail drawing history buffs. The River Walk is perfect for leisurely strolls, and the Majestic Theater’s Broadway shows add a cultural flair. Families are also flocking to the McNay Art Museum for its art and stunning grounds.

5. Visiting San Diego, CA

San Diego’s year-round sunshine and laid-back vibe make it a go-to spot. Beaches like La Jolla and Coronado are big draws, while Balboa Park’s cultural attractions, including the San Diego Zoo, keep visitors entertained. The Gaslamp Quarter’s nightlife and proximity to Tijuana for a cross-border day trip add to its appeal.

 

International Travel Destinations: Expanding Horizons.

While domestic travel leads, international trips are on the rise, with 29% of Americans planning at least one overseas journey in 2025, according to the same Harris Poll on X. International visitor spending in the U.S. is also projected to hit $200 billion this year, signaling a mutual interest in cross-border travel. Here’s where Americans are traveling abroad:

1. Traveling to Europe (Especially Italy and Portugal).

Europe remains a top choice, with Americans particularly drawn to Southern European countries. Italy and Portugal have seen a 50% increase in flight seats during shoulder seasons (September and October) compared to five years ago, reflecting a shift toward off-peak travel to avoid crowds and extreme heat. Rome’s historical allure and the Amalfi Coast’s scenic beauty are big draws for Americans seeking culture and romance.

2. Traveling to The Caribbean and Mexico.

The Caribbean and Mexico continue to attract Americans looking for sun, sand, and proximity. Cancún, with its luxury all inclusive resorts and stunning beaches, remains a favorite, as does the cultural richness of Mexico City. The Caribbean’s appeal lies in its accessibility and variety—think all-inclusive resorts in the Dominican Republic or the laid-back vibes of Jamaica.

3. Traveling to Asia (Particularly Japan and Thailand).

Younger generations, especially Gen Z and Millennials, are flocking to Asia for affordability and adventure. Japan’s blend of tradition and modernity—think Tokyo’s neon-lit streets and Kyoto’s serene temples—makes it a top pick. Thailand’s beaches, like those in Phuket, and its vibrant street food scene in Bangkok are also drawing crowds. The weaker yen and baht against the dollar make these destinations even more appealing.

4. Traveling to Canada (Alberta).

Closer to home, Alberta, Canada, is gaining traction, as noted by Wanderlust Magazine. Banff and Jasper National Parks offer stunning landscapes for outdoor enthusiasts, with opportunities for hiking, skiing, and wildlife spotting. Calgary’s urban charm and the annual Stampede (if travelers extend into summer) add to the region’s appeal.

5. Emerging Destinations: Traveling to Colombia and El Salvador

Americans are increasingly seeking off-the-beaten-path destinations, and Colombia and El Salvador are rising stars. Colombia’s Corcovado National Park and places like Guatapé offers eco-adventures, while cities like Medellín and Cartagena blend culture and history. El Salvador’s beaches and archaeological sites, like the Joya de Cerén Mayan ruins, are attracting those looking for less crowded alternatives to traditional hotspots.

 

What’s Driving These Travel Choices for Americans in 2025?

Several trends are shaping where Americans are traveling in 2025:

– Event-Driven Travel: Major events are a big motivator. The FIFA Club World Cup at MetLife Stadium in New York and the Super Bowl in New Orleans are drawing sports fans, while cultural events like World Pride in D.C. and music festivals in Chicago (Lollapalooza, Riot Fest) are pulling in diverse crowds.

– Sustainability and Off-Season Travel: With 58% of travelers concerned about over tourism, many are opting for shoulder seasons or “destination dupes”—less crowded alternatives to popular spots. For example, some are choosing Norfolk over Cornwall in the U.K., or East Sussex over more touristy Brighton, as noted by Airbnb’s 2025 hot destinations list.

– Cultural Immersion and Food Tourism: About 40% of global tourism now focuses on cultural and historical travel. Americans are diving into local traditions, with food tours gaining popularity. Secret Food Tours in cities like San Diego and Charleston let travelers sample authentic dishes while learning about local culture.

– Wellness and Nature: Wellness tourism is surging, with Americans seeking relaxation and health-focused trips. Stargazing in low-light-pollution areas and viewing natural phenomena like the Northern Lights (expected to be spectacular in 2025 due to high solar activity) are top priorities. Destinations like Tanzania and the Great Barrier Reef also appeal to nature lovers.

– Budget and Value: Despite a willingness to spend more—average travel budgets are up to $10,244 in 2025, nearly double last year’s $5,300—Americans are maximizing value. Nearly two-thirds are using points or travel rewards to offset costs, and many are opting for longer trips (10-21 days for 35% of travelers) to get more bang for their buck.

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